Privacy policy

Last updated: June 27, 2026

At Rare Resha, we value the trust you place in us. We are committed to protecting your privacy and handling your personal information responsibly, securely, and transparently. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. INFORMATION WE COLLECT

To provide you with a seamless shopping experience, we may collect the following information:

Personal Information

  • Name
  • Shipping and billing address
  • Email address
  • Phone number

Payment Information

Payments are securely processed through Shopify and our authorized payment gateways. Rare Resha does not store your complete credit or debit card details on its own servers.

Usage Information

We may automatically collect information such as your IP address, browser type, device information, pages visited, and interactions with our website to improve our services and customer experience.

Customer Communications

Information you share with us through emails, customer support requests, WhatsApp conversations, or unboxing videos submitted for exchange verification.

Cookies & Similar Technologies

We use cookies and similar technologies to remember your preferences, keep your shopping cart functional, analyze website traffic, and improve your browsing experience. You may manage cookie preferences through your browser settings.

2. HOW WE USE YOUR INFORMATION

We use your information only for legitimate business purposes, including:

Order Fulfillment

Processing payments, confirming orders, shipping products, and providing customer support.

Communication

Sending order confirmations, shipping updates, responding to inquiries, and resolving customer service requests.

Shipping & Logistics

Sharing only the information necessary (such as your name, address, and contact number) with our logistics partners, including Shiprocket and associated courier partners, to deliver your order and provide shipment tracking.

Personalization

Improving your shopping experience and recommending products that may be of interest to you.

Marketing

Sending updates about new collections, exclusive launches, and brand stories only if you have chosen to receive marketing communications. You may unsubscribe at any time.

Website Improvement

Using analytics and website usage data to improve our website's performance, functionality, and customer experience.

3. SHARING YOUR INFORMATION

Rare Resha does not sell, rent, or trade your personal information.

We share only the minimum information necessary with trusted service providers to operate our business:

Shopify

Our ecommerce platform that securely hosts our website and checkout.

Payment Partners

Authorized payment gateways that securely process online payments.

Shipping Partners

Shiprocket and associated courier partners for order fulfillment and shipment tracking.

Legal Requirements

We may disclose information where required by law or where necessary to protect our legal rights, prevent fraud, enforce our policies, or comply with government or regulatory requests.

4. DATA SECURITY & RETENTION

We rely on Shopify's secure infrastructure together with industry-standard administrative, technical, and organizational safeguards to help protect your personal information against unauthorized access, misuse, alteration, or disclosure.

We retain your personal information only for as long as necessary to:

  • Complete your orders
  • Provide customer support
  • Meet legal, tax, accounting, or regulatory obligations (including GST record requirements)
  • Resolve disputes and enforce our agreements

5. YOUR RIGHTS

Subject to applicable law, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information, subject to legal retention requirements.
  • Withdraw your consent to receive marketing communications at any time.
  • Request a copy of your personal information where applicable.

We will respond to eligible privacy requests within a reasonable timeframe and in accordance with applicable laws.

6. CHILDREN'S PRIVACY

Our services are not directed toward children, and we do not knowingly collect personal information from individuals under the age required by applicable law.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be posted on this page along with the revised "Last updated" date.

8. CONTACT & GRIEVANCE OFFICER

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Email: hello@rareresha.com (or rareresha@gmail.com until our official email is active)

Address:

Rare Resha
Door No. 005, Lane 2,
Shailashree Vihar, Burla,
Sambalpur, Odisha – 768019
India

Grievance Officer

In accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, you may contact our Grievance Officer regarding any privacy or data-related concerns.

Grievance Officer

Email: hello@rareresha.com